Newton Growth

Every new patient, traced back to the click.

Follow the entire patient journey, from the first ad click or referral source to the chair, so you know what your marketing actually produces.

Patient journey · new patientGoogle Ads
TUE 2:12 PMClicked "emergency dentist austin" → booking page
TUE 2:13 PMBooked online — Thursday 9:40 AM · Dr. Kim
THU 9:40 AMVisited — comprehensive exam & X-rays
OB
Owen BradleyNew patient · booked via widget
+$490
→ Attributed: Google Ads · click to chair, one record
Trusted across the country

True ROI

Acquisition cost, measured to the visit.

Most CAC calculations stop at the form fill. Newton follows every patient to the chair and attributes the production they generate, so you know exactly where to invest.

ChannelSpendNew patientsCACProduction
Google Ads$4.2k39$108$61.4k
Patient referrals$022$38.9k
Meta$1.8k11$164$16.2k
Google Business Profile$09$12.7k
CAC counts booked visits, not form fills. Production comes straight from the PMS.

Intake

From your website to your schedule, no gap.

Let patients book directly into your PMS with an embeddable scheduling widget. The moment a new lead shows intent, Sophia reaches out — by call or text, while the interest is still fresh — and every lead that isn’t ready yet is tracked in Newton’s native CRM.

Booking widget · yourpractice.com
New patient cleaning & exam
Wed 24Thu 25Fri 26
8:20 AM9:40 AM11:00 AM
Book appointment→ Real chair time · writes to your PMS

Embeddable scheduling

Patients book real slots, on your site

New patient leads · this week
Dana OkaforReferral · Dr. Alvarez
Booked
Priya RamanGoogle Ads · called, no answer
Follow-up 2
Tom WhitfieldWebsite form · 12 min ago
New
→ Every lead tracked to the visit — or to the reason it didn't happen

Native CRM

Leads that aren't ready yet don't get lost

From growth leadership

“We cut two channels and still grew new patients. It's the first marketing number I've trusted enough to act on.”

AG

Alicia Grant

VP of Growth · Summit Dental Group · 22 locations

Acquisition · Q2 vs Q1 · 22 locations−32% CAC
Before Newton$142blended CAC, counted at the form fill
With Newton$96true CAC, counted in the chair
+18new patients per month
2channels cut, spend reallocated
4.3×production per marketing dollar

Onboarding

Your first true-CAC report in 30 days.

No pixel gymnastics, no re-platforming. Newton connects to what you already run and starts tracing journeys.

Rollout · first 30 days
DAY 1Ad accounts and PMS connected — read-only to start
WK 1Tracking numbers and booking widget live on your site
WK 2First click-to-chair journeys traced, end to end
DAY 30True-CAC report, on your own numbers, by channel
→ Your agency keeps their dashboards · you get the truth

FAQ

Fair questions.

“Do we have to fire our agency?”
No. Newton measures; whoever runs the ads keeps running them. You'll finally agree on what worked.
“Where does the attribution come from?”
Call tracking, the booking widget, and the PMS itself. A patient counts when they sit in the chair — not at the form fill.
“What about patients who just call?”
Tracked numbers per channel tie the call back to the click. Newton Phones logs the rest.

Works with your PMS

Dentrix

·

Eaglesoft

·

Open Dental

·

Curve

·

Denticon

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Fuse

and more

Know what your marketing produces.

See the full journey — first click to the chair — on your own numbers.